Artikore runs end-to-end pop-ups and test markets to validate demand, pricing, and positioning before scale.
It selects sites and windows, secures permits and insurance, designs the layout and merchandising, and manages build-out, staffing, and training. POS and inventory systems are set up with clear SKU/lot tracking, sampling and demos are scripted, and VoC is captured through intercept surveys, QR flows, and post-purchase follow-ups.
Media and creator activations are scheduled to drive qualified footfall, while offer tests and attribution tags tie traffic to sales. Daily dashboards track traffic, conversion, AOV, and repeat intent, and findings roll into a go/no-go and scale plan by city/channel.
Deliverables
Site & window plan: target neighborhoods, venue shortlist, rent/footfall comps, and booking calendar
Store kit & layout: floor plan, fixtures, visual merchandising, sampling/demo stations, and BOH flow
Compliance pack: permits, insurance, health & safety checklist, and vendor/venue agreements
Staffing & training: role maps, scripts, service standards, and incentive plan
POS & inventory setup: SKU catalog, taxes, discounts, payment methods, and real-time stock rules
VoC toolkit: intercept survey guide, QR/landing pages, NPS/CSAT forms, and consent language
Media & creator plan: geo-targeted ads, seeding list, event programming, and content calendar
Offer test matrix: price points, bundles, GWPs, and redemption mechanics
Ops playbook: opening/closing checklists, incident log, cash/variance control, and T&A calendar
Performance read-out: dashboards, cohort tables, heat maps, and a recommendations memo
KPIs We Drive
Footfall & qualified traffic (event days vs. baseline)
Conversion rate & AOV (by day, offer, and cohort)
Unit economics (contribution per pop-up day; payback)
Repeat intent & capture rate (email/SMS opt-ins, survey NPS/CSAT)
Attribution lift (creator/media to in-store and DTC)
Offer performance (price/bundle/GWP uplift vs. control)
Operational compliance (checklist pass rate, incident count)
Post-pilot outcomes (cities/channels recommended, scale plan with budget and timeline)